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RULES INTERACTIVITY PRIZE 2014

PURPOSE

The “PRIX JEUNESSE Interactivity Prize” honours excellence in digital elements of a broadcaster’s multi-platform strategy for its children’s audience. Eligible media include (but are not limited to) websites, interactive TV, games, eBooks and mobile apps.
For the 2014 PRIX JEUNESSE, there will be two elements to the Interactivity Prize:
1) Interacting with Emotions
2) Innovative Elements.


1) Interacting with Emotions

In keeping with the 2014 festival theme of “Feelings in Focus,” one prize will go to the interactive website, game or mobile application (related to a television program or a web exclusive offer of a telecaster) that best helps young people to develop emotional understanding and coping skills. There are no age categories; entries can be made for any target audience within the range of 2—15.

CRITERIA:
The criteria are similar to the television competition, but adapted to the special possibilities of interactive digital media and its relationship with associated television programming. Entries will be scored in four major areas: Idea, Script (or Content), Realization and Target Audience, all with a view to the approach to emotional literacy. Judges will also consider special factors such as safety and responsibility to the child audience, extraordinary efforts to connect with young people “where they are,” and innovation in content or format.

WHO MAY ENTER:
Up to 2 entries are allowed per company. They may come from the broadcaster or an independent interactive producer, with permission of the rights-owning or licensing broadcaster. The related television programme does not have to be entered in PRIX JEUNESSE.

ENTRY REQUIREMENTS:
We realize there are technological, cultural, linguistic and other challenges in reviewing diverse forms of interactive media from around the world. Therefore, we will leave it to the producer/distributor to decide how best to “show off” the entry. Beyond the entry form, you are invited to submit a brief presentation in any medium that PRIX JEUNESSE can easily post on a (closed) web site for judges to review. For example: A website entry could include links to the live site. A mobile application may submit download codes if the app is available worldwide, or instead provide short videos that show and explain the idea, if the app is geo-blocked or limited to certain mobile carriers. A game-maker could send screen shots, video of game play, or even an interactive demo. Especially if your entry is in a language that is not widely spoken, it will be very helpful if you can provide aid in translating the most important elements.

FINALISTS:
There will be 6 finalists, chosen by an international jury of children’s media experts. The jury will review the entry forms and presentations, discuss them online, and vote for the finalists.

PRESENTATION AT PRIX JEUNESSE INTERNATIONAL:
As with the TV contest, the goal is not only to honour outstanding work, but to discuss and evolve standards of excellence for emerging technologies. Therefore, all finalists will be presented during a special Interactivity session scheduled for 4 June at the festival (which runs overall from 30 May – 4 June, in Munich), to be followed by discussion and voting.
Finalists are strongly encouraged to ensure that someone attends PRIX JEUNESSE to represent their entry at the special session.
Each finalist will be presented in front of the whole session audience, either in form of a short live presentation or video clip (maximum length for either: 3 minutes). Following the “stage presentation”, finalists will be presented parallel to each other at “stations,” in brief presentation rounds, so participants get a chance to see all finalists and to play with them.
Any PRIX JEUNESSE delegate who attends the Interactivity session is eligible to vote. Final ballots must be turned in after the special session. Voters can use a worksheet listing the criteria to calculate their final rating, which will be an overall score between 1 and 10. The entry in each category reaching the highest average score will be given the Interactivity Prize.

EXTENDED ENTRY DEADLINE: 7 FEBRUARY 2014


2) Innovative Elements

Rather than full sites, games or apps, participants will enter and demonstrate one specific innovative feature or element in one of their interactive works. These might include, but are not limited to: an original approach to game play; an unusual or under-served content topic; a new concept in navigation or design look and feel; a unique cross-platform relationship, etc.
Organizations can register their interest in entering this part of the competition and giving a demo at the festival, by contacting the festival office: info@prixjeunesse.de, deadline 15 April 2014). In the event that we receive more entries than can be accommodated, the international preselection jury will narrow the field. The demos will take place in a fast-paced event with two-minute timed slots, one following another. The audience will then vote for its favourite concept. The session is scheduled for 2 June 2014, during the PRIX JEUNESSE INTERNATIONAL.

info@prixjeunesse.de
PRIX JEUNESSE INTERNATIONAL, c/o Bayerischer Rundfunk
Rundfunkplatz 1, D–80335 Munich/Germany
Tel: +49 89 5900 2058, Fax: +49 89 5900 3053